Why Facebook is the Future?

Facebook unique visitors grow from 14.07M per month in May 2006 to 27.97M per month in Jan 2007. Indeed, many Hong Kong friends joined Facebook since the last two months.

Facebook was started by Havard student in 2004 as tool for meeting with other Havard students, and it still has a reputation as a hangout for teenagers and the teenaged at-heart. Which is ironic because Facebook is really about making the Web grow up.

Facebook is structured around an opt-in philosophy; people have to consent to have contact with or even see others on the network. Facebook has taken steps this year to expand its functionality by allowing outside developers to create applications that integrate with its pages. Facebook is primarily a feat of social engineering. The most important function of a social network is connecting people and that is second most function is keeping them apart.

What Gen Y Really Wants

We named those new 20 something as Gen-Y. For these new20-something workers, the line between work and home doesn’t really exist. They just want to spend their time in meaningful and useful ways no matter where they are. Many Gen X workers (30-something) are opting out of long hours. More than half of Gen Y’s new graduates move back to their parents’ home after collecting their degrees, and that cushion of support gives them the time to pick the job they really want. Taking time off to travel is used to be a resume red flag: today it’s a learning experience. They grew up on the Internet and they know how to launch a viable online business. Facebook is another example of college dorm project. Friendship is a strong motivator for them that Gen Y workers will choose a job just to be with their friends.

Are you a Gen X or Gen Y?