Mobile Advertisement

Although it has been early 30 years since the first commercial cellular phone network was launched, advertisers have yet to figure out how to get their messages out to mobile phone users in a big way. There are 2.2 billion cell-phone subscribers worldwide, with 25% annual growth rate each year. yet spending on ads over cellular networks is just $1.5 billion worldwide, a fraction of the $424 billion global ad market.

Technical obstacles like handset technology, network bandwidth, screen sizes make the advertising campaign complicated. Even more, customers are hostile to their personal phones suddenly barraged with pictures and advertisement. Countries like US. Singapore, India and China are now considering regulating these commercials.

Imagine..korean teenagers send on average 66 text messages a day. They have higher emotional attachment to their mobile than to their mothers. Once the consumer are convinced with the benefits, the market is here!